Jan 5

Happy New Year,

This week we will be looking at CES (the Consumer Electronics Show) which is the biggest in the world. 

1. First go to this LINK and briefly explain what the 6 'hot' items are expected to come out of CES this year.

2. Next, take a look at some new products at this LINK.  Briefly explain 3 of them. 

Thur June 12

FINAL EXAM

Marketing 11

1. What is Marketing; what do Marketers do?


2. Describe, in detail how marketers compete for your attention and dollars.  What are some of the sales strategies and advertising strategies that they use?      (15 marks)


Marketing 12

1. Describe, in detail how marketing has changed in recent years.  What new ways are marketers using to get people’s attention? How are they researching differently? Describe as many ways that marketing is evolving as you can.   (15 marks)

 
****Remember: There are a lot of very smart people competing for you attention and money.  There are hidden messages and motive behind almost everything we see and read.   Pay attention and think critically and you will be better able to see it.  Good Luck!!

Mr. Southwell

Carry on with your final projects.  DUE WEDNESDAY!!

All late assignments DUE MONDAY!!

Present Final on TUESDAY!


FINAL EXAM THURSDAY!!!!!

Marketing 11, things to know

What is Marketing.

What are strategies used in advertising

How do marketers influence people

What are the goals of advertising
What are, contests, refunds, rebates, coupons, self-liquidators, samples, point of purchase displays
What are different media types (t.v. internet newspapers etc)
the 4 types of appeals
What are some strategies used by marketers.


Marketing 12 things to know

guerrilla marketing, hyper marketing, mobile marketing, what is included in making a marketing plan, how is marketing changing from just creating a commercial to creating full campaigns that involve website extensions and social media (how marketers try to influence people).

MARKETING 12.  Investopedia  Final Results TUESDAY!!

Final PROJECTS  DUE THURSDAY June 12!

Marketing 11

BACKFIRE!!! Great Commercial, but it Backfired!!
Are you Good Enough to Fail?

The Assignment:  You are to come up with a GOOD Commercial that uses good strategies and captures people’s attention.  Since you are experts in Marketing, that should be easy enough.  However the challenge is that you have to make a good commercial that is for a bad product.  In other words, come up with a bad idea, and then sell it with excellent promotion.   You may work alone, or in a group up to a MAXIMUM of 3 people.

Outline for the assignment:

• You must create either a video commercial or a series of print advertisements that are good quality and use proven marketing strategies.  The ad must be for a BAD idea.  It must be a GOOD commercial. (30)

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial is a ``GOOD``  and whether or not it would actually Backfire.    (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Marketing 12

PSA Advertising/Final Project.

The Assignment:  You are to come up with a commercial that is designed to:

• Increase student awareness about topic that you feel is important
• Attempt to get people to try to change their behaviour or the behaviour of others
• Attempt to change peoples’ opinion on a topic
• Attempt to get people to donate money to a cause. 

Outline for the assignment:

• Come up with a topic to make your PSA about.  It will be easier for you if you personally feel that the topic is important

• Remember that with PSA’s, emotional connection is key!  Music can help, personal stories, feeling of hope or change, simple images, and shock.  You may choose to add in an ad extension, such as a link to a website or social networking site (real or made up) 

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial was a ‘good’ commercial and then if it actually achieved its goal (making students stop and think) in other words, was it an effective advertisement.  (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Both marketing 11 and 12

Business Simulator JA Titan

You will need to create an account

You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}.

Commercial Day

Both Marketing 11 and 12

LINK on Drones

1. What are drones?
2. What are some things that drones are being used for?
3. What are some of Canada's 'advantage'
4. What are some other uses that drones can be used for in the future?  (in marketing or other businesses)

LINK on Driverless cars

5. What is (Googles) Driverless car and how does it work?
6. What are some of the legal challenges that driverless cars face?
7. What are some of the advantages of driverless cars?
8. What are some disadvantages?
9. If a person doesn't need to drive, does that create any other marketing opportunities for companies since the passengers are a 'captive audience' while in the car? Explain
10. Does the idea of companies tracking your emails, internet searches, phone calls, and your global movements worry you?  Yes or no and please explain

Marketing 11

Watch show on product placement in hip hop music

Question.  Give 3 examples of product placement in music.

Marketing 12

School store inventory and prep for summer.