Commercial Day
Both Marketing 11 and 12
LINK on Drones
1. What are drones?
2. What are some things that drones are being used for?
3. What are some of Canada's 'advantage'
4. What are some other uses that drones can be used for in the future? (in marketing or other businesses)
LINK on Driverless cars
5. What is (Googles) Driverless car and how does it work?
6. What are some of the legal challenges that driverless cars face?
7. What are some of the advantages of driverless cars?
8. What are some disadvantages?
9. If a person doesn't need to drive, does that create any other marketing opportunities for companies since the passengers are a 'captive audience' while in the car? Explain
10. Does the idea of companies tracking your emails, internet searches, phone calls, and your global movements worry you? Yes or no and please explain
Friday, May 30, 2014
Wednesday, May 28, 2014
Tuesday, May 27, 2014
Tue May 27
Commercial Day
Marketing 11
Notes
Questions
Look at the section on sales promotion,pgs 370 -376.
1. Briefly describe each of the different types of promotion in the textbook
2. Can you think of any other types of promotion? Explain.
Marketing 12
Work on PSA Campaign. Plan is Due at the end of the week.
Marketing 11
Notes
Questions
Look at the section on sales promotion,pgs 370 -376.
1. Briefly describe each of the different types of promotion in the textbook
2. Can you think of any other types of promotion? Explain.
Marketing 12
Work on PSA Campaign. Plan is Due at the end of the week.
Thursday, May 22, 2014
Commercial Day
Marketing 11
Talk on Sales Process / Personal Selling
Marketing 11
Talk on personal selling.
Points to remember: Eye contact, hygiene, remember names, body language (yours and theirs), repeat business, friendly, customer complaints iceberg, upselling.
Next answer the following questions.
1. When is personal selling important or used? (what types of products)
2. What are 3 examples of sales positions that will need personal selling skills?
3. What is upselling?
4. Why are customer complaints dangerous if you do not deal with them?
5. Why is repeat business important?
6. Briefly describe the sales process. (textbook)
Marketing 12
Problem based assignment.
You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.
First: you must decide what topic you are going to focus on.
Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).
Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.
Four: specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)
Five: now you are to go out and carry 3 advertising parts of your plan.
Assessment. You will be assessed on how well you follow the steps above. Did you follow them? Where you thorough? Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies? 75 marks
Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals. Did it make people think? Even for just 10 seconds.
Marketing 11
Talk on Sales Process / Personal Selling
Marketing 11
Talk on personal selling.
Points to remember: Eye contact, hygiene, remember names, body language (yours and theirs), repeat business, friendly, customer complaints iceberg, upselling.
Next answer the following questions.
1. When is personal selling important or used? (what types of products)
2. What are 3 examples of sales positions that will need personal selling skills?
3. What is upselling?
4. Why are customer complaints dangerous if you do not deal with them?
5. Why is repeat business important?
6. Briefly describe the sales process. (textbook)
Marketing 12
Problem based assignment.
You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.
First: you must decide what topic you are going to focus on.
Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).
Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.
Four: specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)
Five: now you are to go out and carry 3 advertising parts of your plan.
Assessment. You will be assessed on how well you follow the steps above. Did you follow them? Where you thorough? Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies? 75 marks
Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals. Did it make people think? Even for just 10 seconds.
Wednesday, May 21, 2014
Wed May 21
Commercial Day
Marketing 11
Marketing 12
Stock the store,
our talking 'presentations' about 'Under the Influence'
Marketing 11
Next: Read pgs 357-367 about different types of media then create a chart with the following. ALSO INCLUDE, Social Media and Youtube. Point form
Medium (Description) Advantages Disadvantages
Marketing 12
Stock the store,
our talking 'presentations' about 'Under the Influence'
Monday, May 19, 2014
Tue May 20th
Today I am away on a fieldtrip.
.
Both Marketing 11 and 12
This is a good time to look at some of the best and worse marketing moves of last year. Many of the top campaigns we have already seen. Use this LINK to look at some of the worst. You will need to pick 4 and click on the link within the write up (in blueish) and then write a brief description as to why this was a marketing mistake. Please email me the finished product.
.
Both Marketing 11 and 12
This is a good time to look at some of the best and worse marketing moves of last year. Many of the top campaigns we have already seen. Use this LINK to look at some of the worst. You will need to pick 4 and click on the link within the write up (in blueish) and then write a brief description as to why this was a marketing mistake. Please email me the finished product.
Thursday, May 15, 2014
Thursday May 16th
Finish Commercial Presentations
Marketing 11,
Read pgs 345 and 349.
1. What is 'intent' in marketing?
2. Explain what a SWOT is in marketing.
Marketing 12
You are to work alone or in pairs for this assignment.
Each pair or individual is to pick one 'show' from the following website. UTI
On Monday, all the marketing 12's will sit down informally and share what we have learned.
You are to summarize the main theme and point of the 'show'.
Then you are to share 5 (interesting, surprising) points/facts from the show.
Marketing 11,
Read pgs 345 and 349.
1. What is 'intent' in marketing?
2. Explain what a SWOT is in marketing.
Marketing 12
You are to work alone or in pairs for this assignment.
Each pair or individual is to pick one 'show' from the following website. UTI
On Monday, all the marketing 12's will sit down informally and share what we have learned.
You are to summarize the main theme and point of the 'show'.
Then you are to share 5 (interesting, surprising) points/facts from the show.
Tuesday, May 13, 2014
Commercial Day
Notes
Marketing 12
Real life ad campaign assignment
Idea generation and Pitch. (will explain in class)
Marketing 11
Go
online and find some (billboard) advertisements. Please find 2 examples for each Goal of advertising. Brand Awareness, brand trial, brand reposition, brand preference, brand reminder.
Real life ad campaign assignment
Idea generation and Pitch. (will explain in class)
Monday, May 12, 2014
Mon May
Video and discussion on Customer Service
Questions
1. What are some common customer complains (3 or more)
2. Why are upset customer dangerous if you don't deal with them?
3. What are some simple steps that stores can do to keep customers happy?
Remember you commercial Presentations Wednesday!!!
Questions
1. What are some common customer complains (3 or more)
2. Why are upset customer dangerous if you don't deal with them?
3. What are some simple steps that stores can do to keep customers happy?
Remember you commercial Presentations Wednesday!!!
Thursday, May 8, 2014
May 8
Marketing 11
Today you will read an article on Xbox One and PS4.
Here is the LINK
Questions
1. How are Microsoft and Sony trying to differentiate their consoles? In other words what is there USP Unique Selling Proposition.
2. Why are they launching the consoles when they are?
3. Which console will be more successful? Why?
Marketing 12
Today we are going to start looking at pricing.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses
Today you will read an article on Xbox One and PS4.
Here is the LINK
Questions
1. How are Microsoft and Sony trying to differentiate their consoles? In other words what is there USP Unique Selling Proposition.
2. Why are they launching the consoles when they are?
3. Which console will be more successful? Why?
Marketing 12
Today we are going to start looking at pricing.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses
Wednesday, May 7, 2014
Marketing 11
Marketing advertisement presentations:
Each student is to choose on advertisement and present it to the class. Your presentation must include:
* the ad itself
* the target market
* advertising strategies that are used
* strengths of the ad
* weaknesses of the ad
* at least one question for the class and then you are to guide the class in a discussion.
OUT OF 30 MARKS!!!!
PRESENT NEXT WEDNESDAY!!!
Marketing 12
Marketing advertisement presentations:
Each student is to choose on advertisement and present it to the class. Your presentation must include:
* the ad itself
* the target market
* advertising strategies that are used
* strengths of the ad
* weaknesses of the ad
* at least one question for the class and then you are to guide the class in a discussion.
OUT OF 30 MARKS!!!!
PRESENT THIS FRIDAY
Monday, May 5, 2014
Both Marketing 11 and 12
Talk on local marketing and Kickstarter.
Hand in Hover shoes and the Brand Projects.
Questions
1. What is Kickstarter?
2. Go to the Kickstarter website, and find a good idea (one you would fund) and one bad idea (one you wouldn't. Name and explain why or why not you would supply funding
3. What is Bucketlist?
4. Why is setting goals important?
5. LINK. Summarize, in your own words of course, the advice that was 'learned' from Richard Branson
6. What is 'casual upscale' dining?
7. What did Chambar do that helped make it a success?
Talk on local marketing and Kickstarter.
Hand in Hover shoes and the Brand Projects.
Questions
1. What is Kickstarter?
2. Go to the Kickstarter website, and find a good idea (one you would fund) and one bad idea (one you wouldn't. Name and explain why or why not you would supply funding
3. What is Bucketlist?
4. Why is setting goals important?
5. LINK. Summarize, in your own words of course, the advice that was 'learned' from Richard Branson
6. What is 'casual upscale' dining?
7. What did Chambar do that helped make it a success?
Thursday, May 1, 2014
Marketing 11
Hand in Hover Shoes
Hand in Hover Shoes
Marketing 12
Now it is time to put your Brand Projects together. They need to be put
together with a full cover page and polished as if you were presenting
them to the CEO. It must include:
A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 3 sample advertisements
A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 3 sample advertisements
PROJECTS DUE MONDAY
Subscribe to:
Posts (Atom)