May 8

Marketing 11
Today you will read an article on Xbox One and PS4.
Here is the LINK

Questions
1. How are Microsoft and Sony trying to differentiate their consoles? In other words what is there USP Unique Selling Proposition.
2. Why are they launching the consoles when they are?
3. Which console will be more successful?  Why?

Marketing 12 
 
Today we are going to start  looking at pricing.  
Read pages 245 -248  
1.  What are Variable costs, Fixed Costs, Gross profit, net profit.  
Next read pages 255 to 257.
2. What laws govern pricing?
3.  What are marketing boards and how do they operate?  
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses