For most classes, we will be doing a lesson as a class and then you will find further instructions here. Remember that there are 2 classes so Marketing 11's do the work for them and Marketing 12 do the work for them. Today you will receive your course outlines and go over course expectations. Including expectations for the school store
Marketing 11
Marketing is all about making an impact and getting people to remember. For today's class, you are to write about 3 to 5 advertisements or sales pitches where someone was successful in making an impact on you. It may have been a positive impact or negative. If it was an advertisement, please include the ad. If not, please describe it. Describe in detail how it made an impact on you. In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you.
So, 3-5 ads that impacted you Descriptions of the ads or the ads themselves Descriptions of how they impacted you One word that describes how it impacted you
When you are done, please email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John"
Marketing 12
This year, we have taken over the management of the school store. It will be your team that will get the chance to rebrand the store and be in charge of the day to day marketing, merchandising and the long term image of the business.
Today's Assignment.
Hopefully
you haven't forgot everything you learned in marketing in the past. It
is time to refresh your memory. You are to go on-line and find Four advertisements. They may be ones that we watched in Marketing 11 and that you remember. Once you have your
ad (please either copy the link), determine
the target market (be specific). what strategies are used in the ad,
and what are some strengths and weaknesses of the ad. When you finish,
please e-mail your work to me. We may use them in upcoming classes. Please always put your name in the
subject line. eg. "John, ad review".
***Remember to check the website if you are ever late or away.****
