Commercial Day

Marketing 11

Start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Marketing 12

Present  Target Market Presentations

Talk on short selling stocks

1. What is guerrilla marketing?

2. Give three examples of Guerrilla Marketing
 LINK

3. Summarize 2 pieces of advice for small companies and guerrilla marketing

Marketing 11

Share and evaluate Market research Projects

Talk on Supply and Demand
Play Lemonade World
Presentations by Marketing 12 students.  
 Marketing 12 

Today we will work in the store and present your target market presentations.

To do in the store:

Finish Cleaning
Stock goods
Create a Price chart

ommercial Day
Marketing 11
Notes  on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

 

Marketing 12

 today we are going to take a look at 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).

 

Feb 6

Commercial Day

Marketing 11  

Time to work on your Project from yesterday.  DUE MONDAY

Marketing 12

Work on your Target Market Presentations. 

Marketing 11 

Customer/Consumer Research Project!

Congratulations, after receiving an outstanding recommendation from Mr. Southwell, Hurtsville Marketing Inc. has hired you as the new Department Head of the Market Research Division.

                           

Hurtsville Marketing Inc is looking at introducing some new products into the Newton area of Surrey, specifically at Frank Hurt Secondary. 

Your Task: It is your job to come up with either a new or existing product or service that the students ages 13-18 would be interested in.  You must then make a list of at least five survey questions, multiple choice or yes no type questions are best.  You must then ask at least 30 people the questions and record them in chart form.  It is best if you ask a variety of different students, from different grades, classes, of different genders etc.  (half of them may be from your department {class} but the rest must be from different classes.)  Once we have your info, the whole department will look at your results to decide whether or not they agree with your findings.      

     

Corporate Resources: There are 4 different sample charts located on the Frank Hurt Shared Drive: Go into the Frank Hurt Shared Drive, Classes, Mr.Southwell, Consumer Customer Sample Charts.   (Always, sometimes, never #1 is my suggested format but you’re the Boss!)

Once you have completed your survey, you are to present your findings using at least one GRAPH (Pie, Bar, Line etc.).  You will present your findings on a small poster to be displayed to the rest of the employees in the boardroom (classroom).  Include in your poster a clear and concise summary of what you have found out from your survey.  Your findings will be discussed at a group meeting with all staff.      

     

NOTE:  If you wish, you may choose to center your survey on a product that you think will sell well in our store.  You can then use this survey as a foundation to build future projects on.  (5 marketing points)

Good-Luck, you come highly recommended.  Now, let’s see what you can do!!

 

Out of: 40 Marks

Due Date: Friday
Marketing 12 
Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

http://www.investopedia.com

Next work on these questions. 
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Finish your Target Market Presentations

Feb 4

Commercial Day

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish yesterdays assignment , DUE TODAY!

Next, please finish the assignment below DUE TOMORROW

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12 

First, finish the assignment from yesterday. 




New Project.  

Target Market Presentation

You and your team.  (up to groups of three) are to create a presentation where you demonstrate the idea of Target Market.  It could be like a quiz show or just a presentation.  It can be a video or an interactive website.  Your goal is to show that you understand what target markets are and that different products may have different targets AND to teach it to the Marketing 11's 

It is out of 25 and 5 marks will come from the Marketing 11's.  We will be presenting these on Monday of next week!!!

Feb 3

Powerpoint and Notes on business basics
Marketing 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

First, please complete the following quiz so I can get a feel for what you already know about business. QUIZ 
Activity, read pgs 2 and 3 on Jones soda. When you are finished, go to their websitehttp://www.jonessoda.com/ and then go to "http://www.pepsi.com" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

Marketing 12

School Store Inventory and Management Plans

Assignment for today and tomorrow

Go to the following link and cut and paste 3 ads that match each of the five Goals of Advertising Pg. 339-343 in your textbook, include a brief explanation as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

http://www.vintageadbrowser.com/