Marketing 11
Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

New Assignment Due THURSDAY

Marketing 11

Chapter 5 Test

Hover Shoes Assignment.  

Marketing 12

Now that you have some ideas about distribution, it is time to discuss your actual promotion plan.  Today you are to start with making a Promotion Campaign Chart, mapping the possible opportunities for your.  There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing.  You may want to use the idea of flash mobs or other different campaigns that you have seen.  You will need to have FIVE different platforms for promotion.  You do not necessarily need to run the ads but prepare and plan for them.  
Projects DUE THURSDAY!

April 25

Today you will finish watching "Thank you for Smoking"

Just Marketing 11

1. What is a lobbyist?

2. What do lobbyists do?

Marketing 11 AND 12

3. In paragraph form, explain the positives and negative of lobbyists on companies and society. 

Just Marketing 12

4. Find an industry that uses lobbyist.  Give an example of how the lobbyist have been used and what they have done, good or bad.

Video on Relationship marketing.

BOTH 11 and 12

Why is relationship marketing important?

Marketing 11 

Review Bingo

Marketing 12.  

 

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics. 

Commercial Day 

Here are the terms for Chapter 5 Review. Quiz on Thursday
 
CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4. 

All of the following are fair game for THURSDAYS Test!!

innovation
invention
feasibility study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing opportunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics! 
customer flow
ways to increase sales
ways to reduce shrinkage
 

Marketing 12.  

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.

Commercial Day

Marketing 11,

Finish your store layouts

Marketing 12

By the end of class, you should have your slogan and logo ready to go.

Today you are going to look at price.  You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points

Marketing 11

NOTES on Store layout and design

Next, you are to create a store layout 'blueprint'.  You can either draw it on paper or on the computer.  You can use any type of store you wish.  The goals of the design are:

- to increase customer flow to maximize the time customers spend in the store.
 - merchandise and display products to maximize profit
- have several steps to decrease shrinkage.

Can use www.smartdraw.com but you will need to download it. 



Marketing 12

Today I want you to listen to the notes for the Marketing 11's.  Next I want you to go to the following link to read the article on colour in store layout (to relate to your logos)

http://www.retailcustomerexperience.com/article/3517/The-psychology-of-color-at-retail

Also please watch this LINK