Marketing 11

NOTES on Store layout and design

Next, you are to create a store layout 'blueprint'.  You can either draw it on paper or on the computer.  You can use any type of store you wish.  The goals of the design are:

- to increase customer flow to maximize the time customers spend in the store.
 - merchandise and display products to maximize profit
- have several steps to decrease shrinkage.

Can use www.smartdraw.com but you will need to download it. 



Marketing 12

Today I want you to listen to the notes for the Marketing 11's.  Next I want you to go to the following link to read the article on colour in store layout (to relate to your logos)

http://www.retailcustomerexperience.com/article/3517/The-psychology-of-color-at-retail

Also please watch this LINK