Commercial Day

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 

LINK


1. What is a concept car and why are they made?

2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.


 Marketing 12

Search 'GM recall' in Google or Duck Duck Go

1.Why is GM recalling 1.5 million cars.  
2. What damage is it doing to the company if any (Check the stock prices)?
3. What is the company's marketing dept and CEO doing to help the image problem?