Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please. http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?
Remember you must choose 3 products.
Marketing 12
Hand in your Sports Marketing Projects
Next we are going to join our themes of sports marketing and globalization/global marketing with the upcoming FIFA World Cup.
LINK
1. How many people watched the last Superbowl? The last World cup Finals?
2. Outline some of the Challenges about marketing during the World cup (point form)
3. Outline some of the benefits of marketing during the World Cup (point form)
Bavaria Beer Dutch Guerrilla Stunt
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