Thur June 12

FINAL EXAM

Marketing 11

1. What is Marketing; what do Marketers do?


2. Describe, in detail how marketers compete for your attention and dollars.  What are some of the sales strategies and advertising strategies that they use?      (15 marks)


Marketing 12

1. Describe, in detail how marketing has changed in recent years.  What new ways are marketers using to get people’s attention? How are they researching differently? Describe as many ways that marketing is evolving as you can.   (15 marks)

 
****Remember: There are a lot of very smart people competing for you attention and money.  There are hidden messages and motive behind almost everything we see and read.   Pay attention and think critically and you will be better able to see it.  Good Luck!!

Mr. Southwell

Carry on with your final projects.  DUE WEDNESDAY!!

All late assignments DUE MONDAY!!

Present Final on TUESDAY!


FINAL EXAM THURSDAY!!!!!

Marketing 11, things to know

What is Marketing.

What are strategies used in advertising

How do marketers influence people

What are the goals of advertising
What are, contests, refunds, rebates, coupons, self-liquidators, samples, point of purchase displays
What are different media types (t.v. internet newspapers etc)
the 4 types of appeals
What are some strategies used by marketers.


Marketing 12 things to know

guerrilla marketing, hyper marketing, mobile marketing, what is included in making a marketing plan, how is marketing changing from just creating a commercial to creating full campaigns that involve website extensions and social media (how marketers try to influence people).

MARKETING 12.  Investopedia  Final Results TUESDAY!!

Final PROJECTS  DUE THURSDAY June 12!

Marketing 11

BACKFIRE!!! Great Commercial, but it Backfired!!
Are you Good Enough to Fail?

The Assignment:  You are to come up with a GOOD Commercial that uses good strategies and captures people’s attention.  Since you are experts in Marketing, that should be easy enough.  However the challenge is that you have to make a good commercial that is for a bad product.  In other words, come up with a bad idea, and then sell it with excellent promotion.   You may work alone, or in a group up to a MAXIMUM of 3 people.

Outline for the assignment:

• You must create either a video commercial or a series of print advertisements that are good quality and use proven marketing strategies.  The ad must be for a BAD idea.  It must be a GOOD commercial. (30)

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial is a ``GOOD``  and whether or not it would actually Backfire.    (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Marketing 12

PSA Advertising/Final Project.

The Assignment:  You are to come up with a commercial that is designed to:

• Increase student awareness about topic that you feel is important
• Attempt to get people to try to change their behaviour or the behaviour of others
• Attempt to change peoples’ opinion on a topic
• Attempt to get people to donate money to a cause. 

Outline for the assignment:

• Come up with a topic to make your PSA about.  It will be easier for you if you personally feel that the topic is important

• Remember that with PSA’s, emotional connection is key!  Music can help, personal stories, feeling of hope or change, simple images, and shock.  You may choose to add in an ad extension, such as a link to a website or social networking site (real or made up) 

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial was a ‘good’ commercial and then if it actually achieved its goal (making students stop and think) in other words, was it an effective advertisement.  (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Both marketing 11 and 12

Business Simulator JA Titan

You will need to create an account

You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}.

Commercial Day

Both Marketing 11 and 12

LINK on Drones

1. What are drones?
2. What are some things that drones are being used for?
3. What are some of Canada's 'advantage'
4. What are some other uses that drones can be used for in the future?  (in marketing or other businesses)

LINK on Driverless cars

5. What is (Googles) Driverless car and how does it work?
6. What are some of the legal challenges that driverless cars face?
7. What are some of the advantages of driverless cars?
8. What are some disadvantages?
9. If a person doesn't need to drive, does that create any other marketing opportunities for companies since the passengers are a 'captive audience' while in the car? Explain
10. Does the idea of companies tracking your emails, internet searches, phone calls, and your global movements worry you?  Yes or no and please explain

Marketing 11

Watch show on product placement in hip hop music

Question.  Give 3 examples of product placement in music.

Marketing 12

School store inventory and prep for summer. 

Tue May 27

Commercial Day

Marketing 11

Notes

Questions

Look at the section on sales promotion,pgs 370 -376.

1. Briefly describe each of the different types of promotion in the textbook
2. Can you think of any other types of promotion? Explain. 

Marketing 12

Work on PSA Campaign.  Plan is Due at the end of the week. 

Commercial Day

Marketing 11

Talk on  Sales Process / Personal Selling

Marketing 11
Talk on personal selling.
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling.

Next  answer the following questions.

1. When is personal selling important or used? (what types of products)

2. What are 3 examples of sales positions that will need personal selling skills?

3. What is upselling?

4. Why are customer complaints dangerous if you do not deal with them?

5. Why is repeat business important?

6. Briefly describe the sales process.  (textbook)


Marketing 12

Problem based assignment.

You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.

First: you must decide what topic you are going to focus on.

Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).

Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.

Four:  specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)

Five: now you are to go out and carry 3 advertising parts of  your plan.

Assessment. You will be assessed on how well you follow the steps above. Did you follow them?  Where you thorough?  Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies?  75 marks

Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals.  Did it make people think?  Even for just 10 seconds.

Wed May 21

Commercial Day

Marketing 11

Next: Read pgs 357-367 about different types of media then create a chart with the following. ALSO INCLUDE, Social Media and Youtube.   Point form

Medium (Description)                            Advantages                              Disadvantages

Marketing 12

Stock the store,

our talking 'presentations' about 'Under the Influence'

Tue May 20th

Today I am away on a fieldtrip. 
.

Both Marketing 11 and 12

This is a good time to look at some of the best and worse marketing moves of last year.  Many of the top campaigns we have already seen.  Use this LINK to look at some of the worst.  You will need to pick 4 and click on the link within the write up (in blueish) and then write a brief description as to why this was a marketing mistake.  Please email me the finished product.

Thursday May 16th

Finish Commercial Presentations

Marketing 11,

Read pgs 345 and 349.

1. What is 'intent' in marketing?
2. Explain what a SWOT is in marketing.

Marketing 12

You are to work alone or in pairs for this assignment.

Each pair or individual is to pick one 'show' from the following website. UTI

On Monday, all the marketing 12's will sit down informally and share what we have learned.
You are to summarize the main theme and point of the 'show'. 
Then you are to share 5 (interesting, surprising) points/facts from the show.

Commercial Day

Marketing 11

Notes

Go online and find some (billboard) advertisements. Please find 2 examples for each Goal of advertising.  Brand Awareness, brand trial, brand reposition, brand preference, brand reminder.

Marketing 12

Real life ad campaign assignment

Idea generation and Pitch.  (will explain in class)

Mon May

Video and discussion on Customer Service

Questions

1. What are some common customer complains (3 or more)
2. Why are upset customer dangerous if you don't deal with them?
3. What are some simple steps that stores can do to keep customers happy?

Remember you commercial Presentations Wednesday!!!

May 8

Marketing 11
Today you will read an article on Xbox One and PS4.
Here is the LINK

Questions
1. How are Microsoft and Sony trying to differentiate their consoles? In other words what is there USP Unique Selling Proposition.
2. Why are they launching the consoles when they are?
3. Which console will be more successful?  Why?

Marketing 12 
 
Today we are going to start  looking at pricing.  
Read pages 245 -248  
1.  What are Variable costs, Fixed Costs, Gross profit, net profit.  
Next read pages 255 to 257.
2. What laws govern pricing?
3.  What are marketing boards and how do they operate?  
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses 

Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

   

PRESENT NEXT WEDNESDAY!!!

Marketing 12

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

 

PRESENT THIS FRIDAY

Both Marketing 11 and 12  

Talk on local marketing and Kickstarter.  

Hand in Hover shoes and the Brand Projects.

Questions

1. What is Kickstarter?
2. Go to the Kickstarter website, and find a good idea (one you would fund) and one bad idea (one you wouldn't.  Name and explain why or why not you would supply funding

3. What is Bucketlist?
4. Why is setting goals important? 

5. LINK.  Summarize, in your own words of course, the advice that was  'learned' from Richard Branson

6. What is 'casual upscale' dining?
7. What did Chambar do that helped make it a success?

Marketing 11

Hand in Hover Shoes

Marketing 12

 

Now it is time to put your Brand Projects together.  They need to be put together with a full cover page and polished as if you were presenting them to the CEO.  It must include:

A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 3 sample advertisements  

PROJECTS DUE MONDAY 

Marketing 11
Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

New Assignment Due THURSDAY

Marketing 11

Chapter 5 Test

Hover Shoes Assignment.  

Marketing 12

Now that you have some ideas about distribution, it is time to discuss your actual promotion plan.  Today you are to start with making a Promotion Campaign Chart, mapping the possible opportunities for your.  There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing.  You may want to use the idea of flash mobs or other different campaigns that you have seen.  You will need to have FIVE different platforms for promotion.  You do not necessarily need to run the ads but prepare and plan for them.  
Projects DUE THURSDAY!

April 25

Today you will finish watching "Thank you for Smoking"

Just Marketing 11

1. What is a lobbyist?

2. What do lobbyists do?

Marketing 11 AND 12

3. In paragraph form, explain the positives and negative of lobbyists on companies and society. 

Just Marketing 12

4. Find an industry that uses lobbyist.  Give an example of how the lobbyist have been used and what they have done, good or bad.

Video on Relationship marketing.

BOTH 11 and 12

Why is relationship marketing important?

Marketing 11 

Review Bingo

Marketing 12.  

 

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics. 

Commercial Day 

Here are the terms for Chapter 5 Review. Quiz on Thursday
 
CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4. 

All of the following are fair game for THURSDAYS Test!!

innovation
invention
feasibility study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing opportunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics! 
customer flow
ways to increase sales
ways to reduce shrinkage
 

Marketing 12.  

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.

Commercial Day

Marketing 11,

Finish your store layouts

Marketing 12

By the end of class, you should have your slogan and logo ready to go.

Today you are going to look at price.  You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points

Marketing 11

NOTES on Store layout and design

Next, you are to create a store layout 'blueprint'.  You can either draw it on paper or on the computer.  You can use any type of store you wish.  The goals of the design are:

- to increase customer flow to maximize the time customers spend in the store.
 - merchandise and display products to maximize profit
- have several steps to decrease shrinkage.

Can use www.smartdraw.com but you will need to download it. 



Marketing 12

Today I want you to listen to the notes for the Marketing 11's.  Next I want you to go to the following link to read the article on colour in store layout (to relate to your logos)

http://www.retailcustomerexperience.com/article/3517/The-psychology-of-color-at-retail

Also please watch this LINK

Commercial Day

 

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

 

Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.

Marketing 11

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

 

Marketing 12

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.  By doing this you should start to think about how your brand will be packages, shaped etc.  Please see page 202

 

Hand in ALL LATE Assignments

Marketing 12

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand

Marketing 11

Work on Project

Marketing 12

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand.

Marketing 11

NOTES

NEW PROJECT

New Products /

Igniting the Buzz

We have been looking at Product Development.  Some products are Fads, some are Niches, and some are here for the long haul.  In this assignment, you are to take your knowledge as a marketing professional and predict some of the newest ‘hot’ products in on the market.  In other words, you are to find one product that is less than a year old (or has only been available to the general public for less than a year) that is not currently popular, but you think it will become popular and successful. 

Your assignment should include:

• Name and description of the product/service (what it does, a picture, price etc)
• EXPLAIN the stage of product development that the product is in. (Remember to see ‘Stages of Product Development’ in your notebook or on pgs 176-177)
• Next you must describe the Products Utility.  (Form Utility: material, scent, flavour, colour, design, packaging, Information Utility, Place Utility, Time Utility, Possession Utility)  Some of these may not apply to all products
• You must then write a paragraph, using the information that you have presented above, to explain why you think the product will be successful.  Remember to take into account how the product is being marketed.  Sometimes good products do not sell well if they are marketed poorly and poor products can sell well if they are marketed well. 

Here are some links to help get you started finding New Products (You are welcome and encouraged to find products on your own as well)

Great new product site of products that are just hitting the market

http://www.inventionconnection.com/whatsnew.html

New Gadgets from ‘Wired’ Magazine

http://blog.wired.com/gadgets/

Slim cream, slim patch etc

http://www.cracompany.com/

N.B. Students that pick products that actually to ‘take off’ by the end of the year will win a prize!!

Due Date: MONDAY   25 Marks!

Marketing 12

Part one of you new Marketing Plan Project: Create your own brand

With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand.  You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas.  Read page 34 in the textbook and then come up with an brand idea.

Prepare to 'pitch'  your idea to Mr Southwell

Next, create a customer profile for your Target Consumer.

Read page 80 to help.

The next step will be tomorrow.