Feb 28

Sorry for being away today

Marketing 11 and 12's (who haven't done this assignment)
 
Today we will start by looking at 3D printing. 

Please read this LINK

Next go to the Makerbot and explore the website. (check out the video, its very interesting)

Questions.

1. What are the applications/uses for a 3D printer
a) for companies
b) for home users.

2.  Look at the website, what is the Thingiverse? 

3.  What job or business opportunities do 3D printers create?  Explain how they would make $.

4. Will current companies care about 3D printers?  How will current makers of products compete against 3D printers?  Think about marketing and BRANDING :)

5.  What are the pros and cons of having 3D printers becoming popular for in home use?  Cost, environmental, harm to business, ease of use, access to items.  Use a chart if necessary. 

6.  Paragraph.  What do you think the future holds for 3D printers?  Will they become popular? Be a fad or niche?  Will companies try to stop them.  Are they practical?

Feb 26

Marketing 11

Notes

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12. 

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing because it helps create word of mouth. This is key because it is a cost effective way to market. 

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Chapter 1 Quiz
 
Next we will watch the 'Story of stuff'. Then answer the questions. 
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Marketing 12 questions. 

1. What is an externality. 
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making their production more environmentally friendly) if it affected their short term profits.

Feb 20

Commercial Day

Marketing 11

Finish Review from yesterday

Work on SLOGANS

Finish the assignment at this LINK

Review Bingo

Marketing 12

Today you will be looking at Disney.  One of the ways that Disney is so successful is that they are excellent at creating a brand image and tie their brand to emotional experiences.  Disney is also good at 'diversification', that is dealing in more than one area/product/target market. 

Today you will focus directly on Disney Movies.  Disney traditionally made kid movies that would also appeal to parents.  Today they have diversified and make different movies with different target audiences. 

Please research each of these offshoots of the Disney corporation and explain what thier target markets are.

DisneyNature

Pixar

Disney

Touchstone Pictures

 

(Lucasarts/Star Wars)

Feb 19

Marketing 11

Notes on Marketing Focus and Push and Pull

Review

First, complete questions 1,2,7,8 page 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

Marketing 12 

Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course).  Google is one of the emerging masters of this.  Today we look at some of the business acquisitions Google has been making and why?  How does this strengthen their company? 

LINK

Questions.  

1.  Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments.  Do you feel this is true in anyway?  If so, how do you feel about this? 

Commercial Day

Marketing 11

Talk on Push and Pull
Next,
Read and discuss pg 18 on Non Profit and Not for Profit Companies.
Finish the assignment from yesterday and hand it in.
NEXT Please go to the following link and complete ONLY QUESTION 4 on the assignment. Assignment

Marketing 12
Finish Market Share (Tim Horton's Assignment) Next please answer these questions and email them to me. 
1. What are mutual funds? 2. What are the TSX, Dow Jones, NASDAQ? 3. What is a bear market? What is a bull market?

Feb 17

Thank you for signing up to work in the School Store!

Marketing 11

NOTES on the Evolution of Marketing and PUSH and PULL stratagies

Time to finish the ICONS assignment and missing work.  Some people are starting to fall behind already.

Marketing 12

You are to create a research report/paper/powerpoint on how Tim Hortons or another Company (Subway or Mcdonalds for example) has increased its market share through altering/increasing their menu.

The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competitors. How has Tim's done this.

Out of 20. Due on Wednesday.

SIGN UP TO WORK THE STORE

Marketing 11

Choose TWO successful AND TWO unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help

Marketing 12

Talk on Hyper Marketing and Hyper-local Marketing. 

Questions

1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truly valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html 
4. How is Twitter used for Hyper and Hyper local marketing. 
5. What are your feelings about companies keeping and selling  information about you and your selling habits

Commercial Day

Marketing 11

Start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Marketing 12

Present  Target Market Presentations

Talk on short selling stocks

1. What is guerrilla marketing?

2. Give three examples of Guerrilla Marketing
 LINK

3. Summarize 2 pieces of advice for small companies and guerrilla marketing

Marketing 11

Share and evaluate Market research Projects

Talk on Supply and Demand
Play Lemonade World
Presentations by Marketing 12 students.  
 Marketing 12 

Today we will work in the store and present your target market presentations.

To do in the store:

Finish Cleaning
Stock goods
Create a Price chart

ommercial Day
Marketing 11
Notes  on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

 

Marketing 12

 today we are going to take a look at 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).

 

Feb 6

Commercial Day

Marketing 11  

Time to work on your Project from yesterday.  DUE MONDAY

Marketing 12

Work on your Target Market Presentations. 

Marketing 11 

Customer/Consumer Research Project!

Congratulations, after receiving an outstanding recommendation from Mr. Southwell, Hurtsville Marketing Inc. has hired you as the new Department Head of the Market Research Division.

                           

Hurtsville Marketing Inc is looking at introducing some new products into the Newton area of Surrey, specifically at Frank Hurt Secondary. 

Your Task: It is your job to come up with either a new or existing product or service that the students ages 13-18 would be interested in.  You must then make a list of at least five survey questions, multiple choice or yes no type questions are best.  You must then ask at least 30 people the questions and record them in chart form.  It is best if you ask a variety of different students, from different grades, classes, of different genders etc.  (half of them may be from your department {class} but the rest must be from different classes.)  Once we have your info, the whole department will look at your results to decide whether or not they agree with your findings.      

     

Corporate Resources: There are 4 different sample charts located on the Frank Hurt Shared Drive: Go into the Frank Hurt Shared Drive, Classes, Mr.Southwell, Consumer Customer Sample Charts.   (Always, sometimes, never #1 is my suggested format but you’re the Boss!)

Once you have completed your survey, you are to present your findings using at least one GRAPH (Pie, Bar, Line etc.).  You will present your findings on a small poster to be displayed to the rest of the employees in the boardroom (classroom).  Include in your poster a clear and concise summary of what you have found out from your survey.  Your findings will be discussed at a group meeting with all staff.      

     

NOTE:  If you wish, you may choose to center your survey on a product that you think will sell well in our store.  You can then use this survey as a foundation to build future projects on.  (5 marketing points)

Good-Luck, you come highly recommended.  Now, let’s see what you can do!!

 

Out of: 40 Marks

Due Date: Friday
Marketing 12 
Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

http://www.investopedia.com

Next work on these questions. 
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Finish your Target Market Presentations

Feb 4

Commercial Day

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish yesterdays assignment , DUE TODAY!

Next, please finish the assignment below DUE TOMORROW

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12 

First, finish the assignment from yesterday. 




New Project.  

Target Market Presentation

You and your team.  (up to groups of three) are to create a presentation where you demonstrate the idea of Target Market.  It could be like a quiz show or just a presentation.  It can be a video or an interactive website.  Your goal is to show that you understand what target markets are and that different products may have different targets AND to teach it to the Marketing 11's 

It is out of 25 and 5 marks will come from the Marketing 11's.  We will be presenting these on Monday of next week!!!

Feb 3

Powerpoint and Notes on business basics
Marketing 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

First, please complete the following quiz so I can get a feel for what you already know about business. QUIZ 
Activity, read pgs 2 and 3 on Jones soda. When you are finished, go to their websitehttp://www.jonessoda.com/ and then go to "http://www.pepsi.com" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

Marketing 12

School Store Inventory and Management Plans

Assignment for today and tomorrow

Go to the following link and cut and paste 3 ads that match each of the five Goals of Advertising Pg. 339-343 in your textbook, include a brief explanation as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

http://www.vintageadbrowser.com/