Marketing 11
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Marketing 12
Today
you will be looking at Disney. One of the ways that Disney is so
successful is that they are excellent at creating a brand image and tie
their brand to emotional experiences. Disney is also good at
'diversification', that is dealing in more than one area/product/target
market.
Today you will focus directly on Disney Movies. Disney traditionally made kid movies that would also appeal to parents. Today they have diversified and make different movies with different target audiences.
Please research each of these offshoots of the Disney corporation and explain what thier target markets are.
DisneyNature
Pixar
Disney
Touchstone Pictures
Today you will focus directly on Disney Movies. Disney traditionally made kid movies that would also appeal to parents. Today they have diversified and make different movies with different target audiences.
Please research each of these offshoots of the Disney corporation and explain what thier target markets are.
DisneyNature
Pixar
Disney
Touchstone Pictures
(Lucasarts/Star Wars)
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