Thursday, February 20, 2014

Feb 20

Commercial Day

Marketing 11

Finish Review from yesterday

Work on SLOGANS

Finish the assignment at this LINK

Review Bingo

Marketing 12

Today you will be looking at Disney.  One of the ways that Disney is so successful is that they are excellent at creating a brand image and tie their brand to emotional experiences.  Disney is also good at 'diversification', that is dealing in more than one area/product/target market. 

Today you will focus directly on Disney Movies.  Disney traditionally made kid movies that would also appeal to parents.  Today they have diversified and make different movies with different target audiences. 

Please research each of these offshoots of the Disney corporation and explain what thier target markets are.

DisneyNature

Pixar

Disney

Touchstone Pictures
 
(Lucasarts/Star Wars)

No comments:

Post a Comment