Sorry for being away today
Marketing 11 and 12's (who haven't done this assignment)
Today we will start by looking at 3D printing.
Please read this LINK
Next go to the Makerbot and explore the website. (check out the video, its very interesting)
Questions.
1. What are the applications/uses for a 3D printer
a) for companies
b) for home users.
2. Look at the website, what is the Thingiverse?
3. What job or business opportunities do 3D printers create? Explain how they would make $.
4.
Will current companies care about 3D printers? How will current makers
of products compete against 3D printers? Think about marketing and
BRANDING :)
5.
What are the pros and cons of having 3D printers becoming popular for
in home use? Cost, environmental, harm to business, ease of use, access
to items. Use a chart if necessary.
6.
Paragraph. What do you think the future holds for 3D printers? Will
they become popular? Be a fad or niche? Will companies try to stop
them. Are they practical?
Friday, February 28, 2014
Wednesday, February 26, 2014
Feb 26
Marketing 11
Notes
Marketing 12.
As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing because it helps create word of mouth. This is key because it is a cost effective way to market.
Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.
Next you are to test your knowledge of demographics and target markets:
List Two or Three products that the following demographic groups would be the target market.
Age: (see pages 52-53) for the 7 categories
Baby Boomers
Males
Females
Upper Income,
Middle income,
Low income
Urban
Suburban
Rural
Marketing 12.
As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing because it helps create word of mouth. This is key because it is a cost effective way to market.
Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.
Monday, February 24, 2014
Chapter 1 Quiz
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making their production more environmentally friendly) if it affected their short term profits.
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making their production more environmentally friendly) if it affected their short term profits.
Thursday, February 20, 2014
Feb 20
Commercial Day
Marketing 11
Finish Review from yesterday
Work on SLOGANS
Finish the assignment at this LINK
Review Bingo
Marketing 12
Marketing 11
Finish Review from yesterday
Work on SLOGANS
Finish the assignment at this LINK
Review Bingo
Marketing 12
Today
you will be looking at Disney. One of the ways that Disney is so
successful is that they are excellent at creating a brand image and tie
their brand to emotional experiences. Disney is also good at
'diversification', that is dealing in more than one area/product/target
market.
Today you will focus directly on Disney Movies. Disney traditionally made kid movies that would also appeal to parents. Today they have diversified and make different movies with different target audiences.
Please research each of these offshoots of the Disney corporation and explain what thier target markets are.
DisneyNature
Pixar
Disney
Touchstone Pictures
Today you will focus directly on Disney Movies. Disney traditionally made kid movies that would also appeal to parents. Today they have diversified and make different movies with different target audiences.
Please research each of these offshoots of the Disney corporation and explain what thier target markets are.
DisneyNature
Pixar
Disney
Touchstone Pictures
(Lucasarts/Star Wars)
Wednesday, February 19, 2014
Feb 19
Marketing 11
Notes on Marketing Focus and Push and Pull
Marketing 12
Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course). Google is one of the emerging masters of this. Today we look at some of the business acquisitions Google has been making and why? How does this strengthen their company?
LINK
Questions.
1. Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments. Do you feel this is true in anyway? If so, how do you feel about this?
Notes on Marketing Focus and Push and Pull
Review
First, complete questions 1,2,7,8 page 32 and 33
next,move onto the practice quiz below.
Here is a list of the major topics on the test.
Marketing Definition
Goods and Services
Supply and Demand
Evolution of Marketing (4 phases) NOTES
Marketing focus (regional, national, international, brand, distribution) NOTES
Marketing activities (10 of them) (Non Profit assignment)
4 P's
Push and Pull strategiesMarketing 12
Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course). Google is one of the emerging masters of this. Today we look at some of the business acquisitions Google has been making and why? How does this strengthen their company?
LINK
Questions.
1. Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments. Do you feel this is true in anyway? If so, how do you feel about this?
Tuesday, February 18, 2014
Commercial Day
Marketing 11
Talk on Push and Pull
Next,
Read and discuss pg 18 on Non Profit and Not for Profit Companies.
Finish the assignment from yesterday and hand it in.
NEXT Please go to the following link and complete ONLY QUESTION 4 on the assignment. Assignment
Marketing 12
Finish Market Share (Tim Horton's Assignment) Next please answer these questions and email them to me.
1. What are mutual funds? 2. What are the TSX, Dow Jones, NASDAQ? 3. What is a bear market? What is a bull market?
Marketing 11
Talk on Push and Pull
Next,
Read and discuss pg 18 on Non Profit and Not for Profit Companies.
Finish the assignment from yesterday and hand it in.
NEXT Please go to the following link and complete ONLY QUESTION 4 on the assignment. Assignment
Marketing 12
Finish Market Share (Tim Horton's Assignment) Next please answer these questions and email them to me.
1. What are mutual funds? 2. What are the TSX, Dow Jones, NASDAQ? 3. What is a bear market? What is a bull market?
Monday, February 17, 2014
Feb 17
Thank you for signing up to work in the School Store!
Marketing 11
NOTES on the Evolution of Marketing and PUSH and PULL stratagies
Time to finish the ICONS assignment and missing work. Some people are starting to fall behind already.
Marketing 11
NOTES on the Evolution of Marketing and PUSH and PULL stratagies
Time to finish the ICONS assignment and missing work. Some people are starting to fall behind already.
Marketing 12
You are to create a research report/paper/powerpoint on how Tim Hortons or another Company (Subway or Mcdonalds for example) has increased its market share through altering/increasing their menu.
The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competitors. How has Tim's done this.
Out of 20. Due on Wednesday.
The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competitors. How has Tim's done this.
Out of 20. Due on Wednesday.
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