Welcome back from Spring Break!

Remember to hand in your International Projects.  

Marketing 11

Every year, Adweek compiles its collection of the 20 worst marketing mistakes.  Some are minor some are pretty major.  Start by looking through the 20 mistakes. LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake?

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

 NEW MARKETING 12 Project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next Tues and you will present them this Friday.

Mar 12

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

TOTAL 50 MARKS!!

DUE Tuesday after Spring Break!! 

Marketing 12

Now that you know a bit about global trade, free trade, GDP and marketing in general.  It is time to take a look at how marketing strategies can vary by place.  You are to pick a brand or company and look at how they are marketing differently in different countries or areas.  This can include, any of the 4 P's Price, product, promotion, or place.   You should have 10 different points and visual examples.

20 marks, Due Friday. 
 

Marketing 11

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

1. How does the economic cycle affect the stock market?

2. What impact will the Quebec separation discussion have on the Canadian Dollar?  Explain

Marketing 11

Discussion on the Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

 

Marketing 12

 

Please finish your free trade assignment

 

Please read this LINK

 

1. How will the free trade agreement with Canada help Canada?

 

2. How will it help Korea?  

 

Point form is fine.  

 

 

Mar 7

Marketing 11

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Marketing 12,

Talk on Free trade agreements and the global economy. 

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Marketing 11
REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review  Chapter 2

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

 

Next, 

 

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

7. What kind of company's would only be successful in country's with Low GDP?

 

Marketing 12

 

Stock Store and add in inventory.  

 

Finish assignment from yesterday

Mar 5

Marketing 11

(slogans)

Notes on competition

Finish work from yesterday.

Questions using Thorndikes Law of Effect, how could a marketer/sales person reduce the 'pain' of buying the following products or services

1. a luxury car
2. getting a cavity filled
3. an expensive outfit
4. an investment that has recently lost 5% of its value

5. Why is motivational theory important to marketers?  How do they use it?  


Marketing 12,

In a paragraph (or sentences with points in point form), highlight the tentative free trade agreement with the E.U.

Here is one LINK but you can use others.   

Mar 4

Commercial Day

Remember to get in all missing assignments

Marketing 11

Notes on Motivational theory

Activity:

 

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

 

Social, fashion

biological, food

emotional, shock etc

rational, post secondary education

 

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Marketing 12

Notes/discuss Economics and Economic freedom.  Work sheets on global economics.