Welcome back from Spring Break!

Remember to hand in your International Projects.  

Marketing 11

Every year, Adweek compiles its collection of the 20 worst marketing mistakes.  Some are minor some are pretty major.  Start by looking through the 20 mistakes. LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake?

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

 NEW MARKETING 12 Project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next Tues and you will present them this Friday.