Both Marketing 11 and 12
Today we are going to watch a video on 'lousy labels'.
Questions.
1. Why do companies use the words 'Natural' and 'Organic'?
2. According to Derek Krasnik, the lobbyist for cosmetic companies, who's responsibility is it to buy 'natural' products?
3. Why does 7th Generation die their diapers beige?
4. Now it is your turn. I want you to think of a product, shampoo,
snack food etc and then go on-line and research the ingredients and its
impact on you, your health, and the environment. What did you fined?
Was it better that you though? Worse? How?
Monday, April 7, 2014
Friday, April 4, 2014
Fri April 4
Marketing 11
Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please. http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?
Remember you must choose 3 products.
Marketing 12
Hand in your Sports Marketing Projects
Next we are going to join our themes of sports marketing and globalization/global marketing with the upcoming FIFA World Cup.
LINK
1. How many people watched the last Superbowl? The last World cup Finals?
2. Outline some of the Challenges about marketing during the World cup (point form)
3. Outline some of the benefits of marketing during the World Cup (point form)
Bavaria Beer Dutch Guerrilla Stunt
Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please. http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?
Remember you must choose 3 products.
Marketing 12
Hand in your Sports Marketing Projects
Next we are going to join our themes of sports marketing and globalization/global marketing with the upcoming FIFA World Cup.
LINK
1. How many people watched the last Superbowl? The last World cup Finals?
2. Outline some of the Challenges about marketing during the World cup (point form)
3. Outline some of the benefits of marketing during the World Cup (point form)
Bavaria Beer Dutch Guerrilla Stunt
Thursday, April 3, 2014
Commercial Day
Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions.
LINK
1. What is a concept car and why are they made?
2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.
Marketing 12
Search 'GM recall' in Google or Duck Duck Go
1.Why is GM recalling 1.5 million cars.
2. What damage is it doing to the company if any (Check the stock prices)?
3. What is the company's marketing dept and CEO doing to help the image problem?
Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions.
LINK
1. What is a concept car and why are they made?
2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.
Marketing 12
Search 'GM recall' in Google or Duck Duck Go
1.Why is GM recalling 1.5 million cars.
2. What damage is it doing to the company if any (Check the stock prices)?
3. What is the company's marketing dept and CEO doing to help the image problem?
Wednesday, April 2, 2014
April 2
Marketing 11
Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?
Marketing 12
Work in store and finish projects
Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?
Marketing 12
Work in store and finish projects
Tuesday, April 1, 2014
Marketing 11
Talk on inventions and innovations.
Today we are going to move onto inventions and innovations.
Use this LINK for the following questions.
1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.
2. Pick one product that you think will be a success and explain why?
3. Pick on product that you think will not be (very) successful and explain why?
4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c
http://inventors.about.com/od/cstartinventions/a/Canadian.htm
a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?
Talk on inventions and innovations.
Today we are going to move onto inventions and innovations.
Use this LINK for the following questions.
1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.
2. Pick one product that you think will be a success and explain why?
3. Pick on product that you think will not be (very) successful and explain why?
4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c
http://inventors.about.com/od/cstartinventions/a/Canadian.htm
a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?
Monday, March 31, 2014
Welcome back from Spring Break!
Remember to hand in your International Projects.
Marketing 11
Every year, Adweek compiles its collection of the 20 worst marketing mistakes. Some are minor some are pretty major. Start by looking through the 20 mistakes. LINK
1. Is there any commonalities between the marketing mistakes?
2. Which one do you think is the biggest mistake?
3. Do you think that any of these weren't a bad mistake? Keep in mind target market.
NEW MARKETING 12 Project
Now that you picked a sport, team and player here is your PROJECT.
You are to present it as a powerpoint presentation
Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,
Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)
DUE next Tues and you will present them this Friday.
Remember to hand in your International Projects.
Marketing 11
Every year, Adweek compiles its collection of the 20 worst marketing mistakes. Some are minor some are pretty major. Start by looking through the 20 mistakes. LINK
1. Is there any commonalities between the marketing mistakes?
2. Which one do you think is the biggest mistake?
3. Do you think that any of these weren't a bad mistake? Keep in mind target market.
NEW MARKETING 12 Project
Now that you picked a sport, team and player here is your PROJECT.
You are to present it as a powerpoint presentation
Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,
Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)
DUE next Tues and you will present them this Friday.
Wednesday, March 12, 2014
Mar 12
Going International: Marketing in a Globalizing World. PROJECT
For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).
Project must include all of the following:
• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial
You can present your project as a report or in a Powerpoint presentation.
TOTAL 50 MARKS!!
DUE Tuesday after Spring Break!!
Marketing 12
Now that you know a bit about global trade, free trade, GDP and marketing in general. It is time to take a look at how marketing strategies can vary by place. You are to pick a brand or company and look at how they are marketing differently in different countries or areas. This can include, any of the 4 P's Price, product, promotion, or place. You should have 10 different points and visual examples.
20 marks, Due Friday.
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